Search Engine Marketing(SEM)

The concept behind search engine marketing (SEM) is quite simple. When a consumer or business person searches the Web through either a text box or by clicking through a directory hierarchy, they are in hunt mode. This mode is unique because it indicates that the person is looking for information, usually of a direct or indirect commercial nature.

Information retrieval search engines existed long before the internet. Electronic card catalogs, lexis / nexis, travel reservation systems and private search databases have existed for almost as long as computers have.

Early search queries may have been made by punch card. Even in the early years of the internet, before the internet evolved to include Web browsers, there were search engines running a variety of programs and protocols. Because techies have a strange sense of humor, many of these programs are named after archie comic book characters. These included archie, veronica, jughead and gopher (not a comic strip character). After the browser was invented as a graphical way to displaying information, it became an interface for search. A history of search can be found on the iProspect web site.

Marketers understand that this hunt mode means that the searcher may very well be somewhere in the buying cycle, researching a product or service to try and satisfy an immediate need or future need. That makes search engine results some of the best sources of targeted traffic, whether that traffic originates from organic unpaid search listings or paid advertising listings. Windblow provides well branded and good quality desings and services for every customers.

The following types of paid listings are most common:

  • Paid Placement.
  • Directory Paid Inclusion.
  • XML (Per-URL) Paid Inclusion.
  • Shopping Search.
  • Graphical (Rich Media) Search Inventory.

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